our story
In 2019 I launched my period care brand Luuna, after discovering the synthetic materials in mainstream menstrual products were causing my decade of recurring infections, as well as vast environmental damage through conventional cotton farming and the widespread use of plastic.
But as we've grown, a new problem has become clear.
Our community, and our team, have still struggled to complete our self-care routines — spending hours researching ingredients, comparing brands, and trying to work out which self-care products were actually safe, effective, and worth trusting.
That's why we created Luuna Care—an evolution from simply creating our own period products to curating the very best in self-care alongside them.
Every product on our platform is thoughtfully selected, and every brand is held to the same standards of quality, care, and purpose that have guided us from the very beginning.
We're so excited to bring this to you, our community in Hong Kong.
— Olivia, founder
Our Values
Vetted with care
Every product on our platform is tested and approved by our woman-led team — evaluated for efficacy, safety, and ingredients. If we wouldn't use it ourselves, it doesn't make the cut.
honest ingredients
Informed choices start with honest labels. We partner with brands that are open about what's in their products, why it's there, and what it does, because you deserve more than buzzwords.
Ethical production
We choose brands that take responsibility for how their products are made — from responsibly sourced ingredients to lower-impact packaging and more conscious manufacturing. Good products shouldn't cost the planet.
uplifting women
Women building for women is something we believe in deeply. We're proud to spotlight female founders who are redefining self-care with purpose and intention, and to build a platform that puts their work front and centre.
a new era of ethical commerce.
Over seven years of building Luuna, we became more-and-more focused on solving a stark imbalance: 500 million women and girls worldwide struggle with period poverty, yet global spending on menstrual products exceeds US$30 billion a year.
We asked ourselves: where does all that money go?
That question led us to founding GoodPeriod™ in 2025, with one mission: use business as a force for good to break the cycle of period poverty, and keep it broken.
Launching Luuna Care under GoodPeriod's family of brands means every order funds that mission directly, transforming your self-care purchasing into the engine that can end end period poverty in our lifetime.