Why LUÜNA - learn more about our story and why we exist.
the problem
Menstrual health shapes the daily well-being of half the world’s population, from our first period through perimenopause. Despite its significance, it's often overlooked, negatively impacting us all, regardless of socioeconomic status:
In The Corporate Workplace
In offices where period products are not provided, 90% of women in Hong Kong have felt stressed when their period starts unexpectedly [LUÜNA research, 2022-24]
34% of those caught-short without period products at work have had to leave the office unexpectedly [FTT Foundation, 2023] hindering performance and productivity
In Low Income Communities
In Hong Kong, 28% of migrant domestic workers consider the cost of menstruation a financial burden [HelperChoice x LUÜNA survey, 2024]
One-third of ethnic minority women struggle to afford period products [The Zubin Foundation x LUÜNA, Red Box survey, 2022]
Our Story
From a grassroots community movement started in 2016 came an impact-driven business launched in 2019.
Frustrated by the lack of support for her painful menstrual symptoms, Olivia began hosting meetups for women to share their experiences, drive conversations about menstrual health, and create a space where others felt less alone navigating similar challenges.
These gatherings sparked the birth of a community—a safe, empowering platform to discuss a topic often shrouded in stigma.
As the community grew, it revealed troubling truths about the traditional period care industry. Olivia discovered that the synthetic materials in conventional products were the cause of one of her most persistent challenges: recurring yeast infections.
She soon realized she wasn’t alone. Many women were unknowingly using plastic-based period products that caused irritation, often blaming their bodies rather than the products themselves.
For those in lower-income communities, the situation was even more dire. Limited to the cheapest, lowest-quality options, they were left to endure painful consequences with no alternatives in sight. It became clear that something had to change.
Determined to make a difference, Olivia launched LUÜNA in 2019—a brand rooted in empowering menstrual health, promoting sustainability, and addressing inequities in access to quality period care.
Conventional vs. Organic: Why it Matters
An approach to product design and production that puts the health of our bodies and our planet first.
Conventional Products
Most contain plastic components that come into contact with the skin, such as the veil in tampons or the topsheet in pads. These materials can create conditions that encourage the growth of candida, the bacteria responsible for yeast infections. Additionally, they are increasingly associated with long-term health concerns, including endocrine hormone disruption. On top of these risks, they contribute significantly to the global plastic waste crisis.
LUÜNA Products
Hypoallergenic and breathable, our use of GOTS-certified organic cotton is recommended by gynecologists to help prevent thrush and bacterial vaginosis. Beyond personal health, we’re committed to planetary health too. Our products come in low-waste, recyclable bulk packaging with home compostable glassine wrappers, ensuring they’re as kind to the environment as they are to you.
Meet Our Founder
Olivia is a leading voice on gender equality, having led the implementation of menstrual equity programs at Fortune 500 companies, schools and universities across Asia.
For this, she has been recognised with:
- Asia's Femtech Influencer of the Year 2023
- Cartier Women's Impact Fellow 2023
- Forbes 30 Under 30 class of 2021
- Hong Kong Entrepreneur of the Year 2021
- Shanghai Young Business Leader of the Year 2020
She has spoken about LUÜNA's work at major events including the FORBES Summit Asia 2024 and the South China Morning Post DEI Summit 2024, as well featured in VOGUE, TATLER, MARIE CLAIRE, SOUTH CHINA MORNING POST and more.
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