Why LUÜNA

Why We Exist

Better supporting menstrual health improves health outcomes, fosters social wellbeing, and drives economic advancement for billions of women and people with periods.

Our Story

From a grassroots community movement started in 2016 came an impact-driven business launched in 2019.

Frustrated by the lack of support she received for her painful menstrual symptoms, Olivia aimed to drive conversation around menstrual health, and ensure others felt less alone navigating their own issues.

Not only did the community unite people in discussing this previously taboo topic; it also unearthed troubling truths about the traditional period care industry.

In fact, Olivia realised that the synthetics in conventional products were the reason behind one of her most challenging symptoms; her recurring yeast infections.

And she wasn't alone. Many others were unwittingly buying irritation-causing plastic period care; blaming their bodies, rather than their products. Others, from lower income communities, had no choice but to use the cheapest, lowest quality options and suffer the consequences.

Something had to be done and three years later, in 2019, LUÜNA was born.

Our Model

We have a plan to safely and sustainably serve the unmet menstrual health needs of millions.

We produce safe, organic period products, which are provided in washrooms by forward-thinking businesses and schools.

But our mission is not complete until everyone has access to these products, unhindered by socio-economic barriers.

So we allocate a portion of revenue from every purchase (find exact percentages communicated on each product page) to fund LUÜNA For All projects that provide free or subsidised menstrual care to those who need it most.

It's pretty hard to imagine, but right now, 500 million people globally cannot afford period products on a regular basis. This means often resorting to unhealthy or even dangerous practices to manage menstruation, as well as missing work, school and other life-changing opportunities during this time of the month.

You can read more about our charity partners and our latest LUÜNA For All impact projects here.

Learn More

Want to know more about our work? Watch our feature with South China Morning Post in the video below.

Our Impact

Tackling menstrual inequities can help solve pressing social and environmental issues. Our impact includes:

Learn More

Plastic Pollution and Menstrual Care

Pads are made of up to 90% plastic, or the equivalent of 4 plastic bags.
Tampons have plastic in them too...and plastic applicators are made from polyethylene and polypropylene.
The average person who menstruates throws away up to 200 kg of menstrual products  in their lifetime.

Friends of the Earth UK Report

Corporate Social Responsibility & Supplier Diversity

We're a certified B Corp business, committed to leaving this world better than we found it.

B Corp is a stringent global certification for businesses which meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Meet Our Founder

Olivia is a leading voice on gender equality, having led the implementation of menstrual equity programs at Fortune 500 companies, schools and universities across Asia.

For this, she has been recognised with:

Asia's Femtech Influencer of the Year 2023
Cartier Women's Impact Fellow 2023
Forbes 30 Under 30 class of 2021
Hong Kong Entrepreneur of the Year 2021
Shanghai Young Business Leader of the Year 2020

She has spoken about LUÜNA's work at major events including the FORBES Summit Asia 2024 and the South China Morning Post DEI Summit 2024, as well featured in VOGUE, TATLER, MARIE CLAIRE, SOUTH CHINA MORNING POST and more.

Follow Olivia