Empowering People Through Menstrual Health: LUÜNA's Commitment to Period Equity

As the world commemorates Menstrual Hygiene Day on 28 May, it's crucial to shine a light on the pressing issue of period poverty.

For many individuals, menstruation isn't just a monthly occurrence but a barrier to education, opportunity, and dignity. LUÜNA stands at the forefront of the fight against period poverty in Hong Kong – guided by a mission to advance gender equity and foster a happier, safer, and more prosperous world for all.

How can we bring resources and underserved communities together to make an impact?

Period poverty is a harsh reality faced by millions globally, where individuals lack access to menstrual products, washroom facilities and education about menstrual health. This deprivation often leads to missed school or work days, compromised health and perpetuates cycles of inequality. LUÜNA recognizes the urgency of this issue and is committed to breaking the stigma and barriers surrounding menstruation.

Achieving menstrual equity requires collective action. By uniting the power of companies and changemakers with LUÜNA-led impact projects, we bring resources and support structures together to provide sustainable period support to underserved communities. By distributing sustainable menstrual products and offering menstrual health education, LUÜNA empowers individuals to manage their periods with dignity and confidence.

Today we celebrate the collaborations that have made a notable difference in underserved communities thus far and invite more people to join the movement for fostering long-term sustainability and empowerment.

Collaborating for Change - Celebrating Impactful Partnerships

From corporate initiatives and school programs to small-business projects and community workshops, LUÜNA is committed to fostering inclusive environments where menstruation is no longer a barrier but a natural aspect of life.
Here are some highlights from recent partnerships with progressive companies from diverse industries:

Cathay Pacific

As leader in airline sustainability, Cathay Pacific values the ‘S’ in ESG. Hosting a LUÜNA Talk for Good event for APAC employees highlighted the Gender Health Gap and the benefit of addressing it for all. Their engagement also helped LUÜNA and charity partner, Exchange and Empower, to provide menstrual cups to trail runners from an underserved community.

The Executive Centre (TEC)

This formidable organization has initiated an APAC wide project to provide sustainable LUÜNA period care and education across their APAC properties. Recently launched in Taiwan, the women-led project is characterized by ambitious changemakers and enthusiastic supporters.


This initiative exemplifies our unwavering dedication to supporting women and reshaping the workplace to ensure inclusivity and well-being. As pioneers in the industry, we take pride in leading the charge in the Asia Pacific region and contributing to a more supportive environment". Carrie Chuang, Market Head of Taiwan at The Executive Centre

(Above) Olivia Cotes-James, Founder and CEO of LUÜNA and Carrie Chuang, Market Head of Taiwan at The Executive Centre

Combine Will

Global sustainable manufacturer, Combine Will, prioritizes sustainable manufacturing while setting the industry standard for green products across ranges of production in plastic, paper, plush, die-casting and electronics products.

Their ESG strategy incorporates steps to advance equity in the workplace with the latest initiatives including menstrual education and products for over 2,500 factory workers at their China and Hong Kong facilities.

“I never had any education about the menstrual and hormonal cycle in school. It’s not something that was taught in classrooms and we usually just talk casually amongst friends. It is really nice that our company gives us an opportunity to learn and provides us with emergency products.” Ms Chen, Factory Worker based in Guangxi factory

Crushed Wine Bar

This women-led wine & retail bar believes in creating a safe, inclusive space for their customers and see the provision of period care products as essential to promoting comfort and support – thus echoing their values of sustainability and community engagement.


(Above) The women of Crushed Wine Bar - Cami, Leigh-Ann, Fifi and (missing) Jamie

ESF Hillside Kindergarten

Schools across Hong Kong and China have partnered with LUÜNA to provide period support to their students and staff. Though ESF Hillside Kindergarten caters to younger children, they still recognise the value of advancing menstrual equity for their staff who are almost 100% women and people with periods. This project was lead by teacher and changemaker, Jennifer Fausset.


Under her leadership, the school now benefits from the LUÜNA for Work project providing sustainable period care and menstrual education to staff. And, Jennifer has encouraged other schools within the network to follow suit.


On this Menstrual Hygiene Day, let's reaffirm our commitment to breaking the silence and stigma surrounding menstruation. Together, we can create a world where every individual has access to the resources, education, and the support they need to manage their periods with dignity and comfort.

You can be a changemaker too - it all begins with small ambition. Let’s collaborate as we strive towards a future where menstrual equity is not just a dream but a reality for all.

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