Organizations taking action on menstrual health through Good Period Alliance
At LUÜNA, we’ve always believed that menstrual equity isn’t just a personal issue—it’s a matter of health, inclusion, and sustainability.
It's also a business issue, with very real negative organizational impact when neglected.
Since we launched in 2019, we've built partnerships with over 150 leading organizations across Asia—from banks and law firms to schools and social enterprises— organizations now bringing our sustainable period care into their spaces.
Now, we’re proud to take organizational action to the next level.
What Is the Good Period Alliance?
The Good Period Alliance empowers brands, teams, and communities to lead on menstrual health inclusion—with a mission to deliver Care in Every Space: from workplaces and campuses to public venues and beyond.
Through a holistic package, we provide:
- Organizational Activation: Workshops, campaign toolkits, and events that drive inclusion and brand leadership
- Product Innovation: Access to sustainable period care through LUÜNA and other mission-aligned partners, allowing Alliance Partners to deliver on Social Procurement Standards
- Community Impact: Supporting charities and ambassadors to reach underserved local groups with free reusable menstrual care and education
Which Organizations Are Leading the Change?
We launched in Hong Kong in May 2025, with founding Alliance Partners including:
- HSBC
- EAST Hotel (Swire Hotels)
- Herbert Smith Freehills
- Hong Kong Jockey Club
- Pfizer
- The Executive Centre
- Fidelity
- Lee Kum Kee
- M Moser
- Soho House
- Cathay Cargo Terminal
- LOJEL
Read stories from the leading organizations that have joined Good Period Alliance here: https://www.good-period.org/blog
“Supporting menstrual health shouldn’t depend on what industry you’re in. It should be part of how we take care of people — full stop.”
Carol - Head of People, Cathay Cargo Terminal - a Good Period Alliance Partner
Join Good Period Alliance
Ready to take action on menstrual health in your organization and deliver measurable social impact through your workplace, campus, or community? Learn more and become a member of the Good Period Alliance.
