This year’s UN theme, “For ALL Women and Girls: Rights. Equality. Empowerment,” resonates deeply with us at LUÜNA. It’s a powerful call-to-action for organizations to champion gender equality both in the workplace and the wider community—ensuring no one is left behind.

Period poverty is a global issue but one that creates barriers to gender equality right here in Hong Kong. At LUÜNA, we’ve seen forward-thinking organizations use International Women’s Day (IWD) as a launchpad for measurable impact across their workplaces and communities.

By introducing our eco-friendly period products to your office washrooms—or hosting a LUÜNA-led event—your organization not only fosters an inclusive workplace environment but also directly supports menstrual care for women and girls experiencing period poverty.

Here are 3 practical ways to ensure your IWD initiatives create lasting value:

1. Plan Initiatives with Measurable, Lasting Impact

Set clear, actionable goals aligned with your organization’s values and priorities. Move beyond symbolic gestures by implementing initiatives with trackable outcomes.

Example: Introduce sustainable period care solutions in workplace washrooms to support employee well-being and inclusivity.

When organizations prioritize sustainable period care solutions—like eco-friendly products in office washrooms—they create inclusive environments while directly supporting menstrual care access for underserved women and girls. LUÜNA’s solutions are already trusted by over 2,000 corporate workplaces across Asia.

2. Build Inclusive Workplace Cultures

Use IWD as a platform to address menstrual health, menopause, and other overlooked topics. Create safe spaces for open conversations that foster trust and reduce stigma.

Example: Host expert-led workshops to educate teams and empower leaders to drive inclusivity.

Here’s what an audience member said about our talk last IWD:

"Seldom a talk is as inspirational and eye-opening as the one we had from the LUÜNA team for Women’s Month at our Hong Kong offices. As a son, husband, father of two daughters, and brother to a younger sister – I want to live in a world where period care is accessible. It is such an obvious, simple, measurable yet overlooked goal." — Male ally from a leading multinational bank, Hong Kong

3. Extend Support into Underserved Communities

Partner with women-led organizations or social enterprises to ensure your efforts extend beyond your workplace. Support initiatives that tackle period poverty and gender equity barriers in local communities.

Example: Sponsor programs providing menstrual care products to underserved groups.

Period poverty creates barriers to gender equality right here in Hong Kong it manifests in two ways:

• Temporary Period Poverty: Even those with greater financial resources can experience temporary period poverty due to institutional inaccessibility of products in schools, workplaces, or public facilities. For example, in offices without period products, 90% of women have felt stressed when their period starts unexpectedly [LUÜNA Research, 2022-24]
• Persistent Period Poverty: In low-income or underserved communities, individuals face barriers to quality period products and care, disrupting critical opportunities like work and school. For example, one-third of ethnic minority women in Hong Kong struggle to afford menstrual products [The Zubin Foundation x LUÜNA, Red Box Survey, 2022]

Make IWD 2025 a Catalyst for Change

International Women’s Day is more than a date on the calendar—it’s an opportunity to create lasting impact in your workplace and your community.

Let’s work together to ensure your initiatives drive meaningful, measurable change.

— The LUÜNA Team