IWD 2025 Wrap: Leading Workplaces Driving Menstrual Equity in Asia

For International Women’s Day 2025, companies across Hong Kong and Singapore chose to #AccelerateAction through measurable commitments to menstrual equity.

Why? Because period stigma and inadequate menstrual care create real business challenges: reduced productivity, higher absenteeism, and lower employee satisfaction—even within the most progressive workplaces.

Leading organizations—Pfizer, Fidelity, AXA XL, Marsh, Macquarie, Lee Kum Kee, LOJEL, Cathay Cargo Terminal, Hong Kong Jockey Club, Barclays, and EAST Hotel—recognized this opportunity, leveraging International Women's Day to set new standards in gender equity, sustainability, and workplace well-being.

Not yet among these leaders? [Schedule a short call to learn how your organization can get started → here]

Measurable Benefits That Leading Companies Already See

Leading companies investing in menstrual equity know it’s not just the ethical choice—it’s also a strategic business decision, delivering over 3x return on investment through increased productivity, improved employee satisfaction, and fewer absences.

Carol Chu, Head of People at Cathay Cargo Terminal, highlights the immediate cultural benefits clearly:

“Partnering with LUÜNA underscores our genuine commitment to sustainability, diversity, and creating an inclusive environment. It shows our employees we truly care.”

With LUÜNA’s eco-friendly organic cotton period care products already supporting over 2,000 corporate washrooms across Hong Kong and Singapore—and counting—we’re proud to see how industry leaders like Fidelity and Cathay Cargo Terminal (pictured below) continue to set the standard for workplace inclusivity, providing easy and immediate access to menstrual care for their teams.

Ready to join them? [Read our short guide on workplace menstrual equity → here]

Elevating Customer Experiences Through Menstrual Equity

Leading hospitality brands recognize menstrual care as essential to guest satisfaction and brand integrity. EAST Hotel's recent partnership with LUÜNA directly aligns their sustainability and inclusivity commitments with guest expectations.

Jennifer Cheung, General Manager at EAST Hong Kong, explains why menstrual care products matter in hospitality:

“The launch of LUÜNA products at EAST Hong Kong reinforces our sustainability goals and demonstrates to our guests our genuine culture of care and responsibility.”

Changing Workplace Conversations Through Education

Top companies understand that providing products alone isn’t enough—real change requires education and open dialogue. Throughout March, Fidelity and Pfizer hosted LUÜNA’s Gender Health Gap workshops, sparking powerful conversations that visibly transformed attitudes toward menstrual health in their workplaces.

Participants shared the transformative impact of these sessions:

“Growing up in an Asian society, periods are often seen as a taboo topic. It was enlightening to see both female and male allies come together to learn more about menstruation, a very natural process that impacts many aspects of life.”
— Sonia Lo, Brand Associate, Pfizer Hong Kong

“One of the most powerful moments was seeing male colleagues actively participate and openly show genuine support. It reinforces a vital point: menstruation isn’t just a women’s issue—it’s a human issue. Conversations like these foster lasting change, creating more inclusive, understanding workplaces.”
— Jasmine Cheung, Senior Manager, Talent & Development, Fidelity Hong Kong

Want these powerful conversations at your workplace? [Schedule a workshop → here]

Amplifying Your Company’s Social Impact

Organizations addressing menstrual equity also create meaningful community impact. International Women’s Day partnerships funded menstrual health education and six months of period care for Indonesian migrant domestic workers in Hong Kong through our collaboration with Self-Love Cupid and FreePeriodsHK.

When your business supports menstrual equity, your employees feel proud knowing their company creates meaningful social change.

Join Leading Companies—Take Your Next Step Now

The momentum built around International Women’s Day was significant—but the opportunity continues year-round. Companies acting now position themselves clearly ahead of their peers, creating workplaces that employees genuinely value.

[Book your 15-minute call now] to learn how you can elevate your company alongside the industry leaders already driving measurable impact.